I'm an end-to-end product designer advocating the need to prioritise
People over Technology. And Humans over Users.
With multi-faceted experience in Digital + Print in industries spanned across Tech, Marketing & PR, Retail & Editorial; I'm a well-rounded oddball who's the Jill of a lot of trades & Master of quite a few.
Work Experience
SR. PRODUCT DESIGNER
Synaptic
Nov 2021 - Present • 6 mos
Working with top Venture Capital, Private Equity and Hedge Funds across the globe; Synaptic helps investors get company insights from a wide spectrum of alternative data. I primarily focus on conducting and synthesising user research to improve the overall user experience of existing features while working on new ones. Making a good thing better is the best I can phrase it.
UI|UX TRAINEE
Singsys Softwares
Jul 2017 - Jan 2018 • 6 mos
Gained broad spectrum human-centric design experience in both mobile & web platforms
• Designed aesthetic interfaces and simple experiences
• Worked on web applications, responsive websites and iOS applications
• Handled national as well as international clients
From user research, competitor analysis and concepts to wireframes, screen designs, mockups and UI specifications, I was actively involved in all stages of the projects I was assigned and maintained design consistency across all products.
During my tenure I worked on several projects spanned across a website for a bakery, a local grocery delivery app, a company database management system for a firm manufacturing products & services for the weighing of shipping containers and a fully integrated and intensive CRM portal, among others.I've also served as the point of contact for quite a few clients.
PRODUCT DESIGNER
Surreal Technologies
Aug 2019 - Nov 2021 • 2 yrs 3 mos
Part of the founding design team for Newton Classroom—A holistic online learning solution that facilitates attendance tracking, managing day-to-day school processes and sharing updates with students, parents, teachers & admin, all in one place.
In close collaboration with product and tech teams, I focus on meaningful user interactions & simple, effective designs; keeping in mind a diverse audience. Following cohesive user & market research for well-thought UX decisions, I balance user goals & business strategy. I’ve built modules like Noticeboard, RBAC, Internal Onboarding, Attendance & Fees among others.
Also trained a 3rd year FC student in Product Design from scratch.
DESIGN MENTOR
Designerrs Lab
Sep 2019 - Present • 1 yr 8 mos
Shaping minds, sharing ideas. Helping design enthusiasts find their way in the world of products and create experiences that change lives.
I train students in everything that goes into Product Design from Introduction to Design Thinking and basics of UX to methodological research and analysis, while trainees build a mock app covering content strategy, rigorous wireframing, visual designs & Interactive Prototypes. I also help them in creating thier resumes, design portfolios and prepare them for interviews.
COMMUNICATION DESIGNER (UX + DIGITAL
Shivan & Narresh
Feb 2018 - Jul 2019 • 1 yr 6 mos
Streamlined UX and CX with integrated digital marketing strategies & social media engagement. Handled brand representations and digital communication across all channels
Initiated a complete digital overhaul of the website to create a strongly linked ecosystem that unites the web & digital marketing + sales & merchandising teams; to identify & meet user needs, as a result, maximise product sales via digital mediums. The goal of the redesign was to
• Provide a simplified online purchase experience
• Introduce touchpoints for quick action amidst dynamic storytelling
• Streamline web architecture & giving way to easier interactions
• Add human-centric visuals to connect with the diverse audience
• Create an appealing interface strongly resonating with the brand image
Mentored two NIFT GP student assists in the domains of UX+UI for a duration of four months and handled over 12 interns.
Internships
FEATURES INTERN
Hindustan Times, Lucknow
Jan 2015
Authored the article 'Bright is Hot', dealing with the chicest winter trends of the city. The article, published in HT City Lucknow, was written following meticulous field research and conversations with people in the market as well as in the business.
FEATURES INTERN
L'Officie India
Jan 2017 - Apr 2017
At the international fashion magazine, L’Officiel, I authored 24 stories in genres spanned across fashion, beauty, travel and lifestyle.
I interviewed actors, designers and other esteemed professionals in the industry, contributed in compiling the SS17 Trend Book, undertook trend spotting, copy writing & curation of jewellery & fashion product pages. I worked closely with the fashion stylist, art director and editor-in-chief assisting in end-to-end production of the magazine, right from the making of the edit list to the reading of the ferroes.
STUDIO INTERN
Yellow Shark Digital
Jun 2016 - Jul 2016
Undertook major projects in Graphic Design, Digital PR, Social Media Management, Food Styling & Photography and Content Writing. Some major ones included complete branding of women’s Indianwear apparel line, Celestial Mode, designing the Siolim villa catalogue for real estate agency, Malhan Homes and food styling, food & ambience photography for Unpluggled Courtyard & The Hub.
Education
B.Des (Fashion Communication)
National Institue of Fashion Technology
Class of 2017
A holistic, all-encompassing course that helps students develop a strong foothold over the foundation of design & learn the art of effective communication, across mediums.
FOCUS
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Design Thinking
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Research Methodology
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Multimedia & Web Design
FASCINATION
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Marketing & Public Relations
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Brand Strategy & Communication
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Storytelling & Journalism
Executive Education (Design Thinking)
Stanford Graduate School of Business
Ongoing Course • Sep 2021 - Dec 2021
HARD SKILLS
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Design Thinking
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Research
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Personas & Scenarios
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Customer Journey Maps
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Task Flows
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Information Architecture
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Content Strategy
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User Flows
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Wireframing
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Design Systems
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Visual Design
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Data Visualisation
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Interaction Design
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Prototyping
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Usability Testing
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Heuristic Evaluation
SOFTWARES
SOFT SKILLS
I am an over-communicator, which contrary to popular opinion, is more productive than destructive. The more people talk, the more they find out, about everything under the sky.
Being super observant, while being a good (interested) listener, has helped me get where I am with my career and my teaching.
I'm a group gal, super collaborative and all. Being a lone wolf just doesn't make sense to me. And I love (respectful) disagreements, they validate/invalidate everything we think to be true. Helps us create solutions that work for those who are meant to use them.
My Solution to everything: Lists. To-Do Lists. Pros & Cons List.
I am all about those. Love making them.
For everything from a design decision to a dining decision.
Empathy and Curiosity are my blessings and my curse. Makes me mostly subjective and slighly less objective (in a good way). It also makes people love me and hate me, at the same time. Cause I always am the big-picture person, whether you want it or not.
